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Digital Out-of-Home built for accountable performance

AMPED is the performance‑driven gym DOOH network from Zoom Media, connecting brands with high‑value Gen Z and Millennial audiences in premium fitness environments.

Our gym partners

What is Amped?

Amped specialises in health and fitness environments. Spaces defined by focus, intent and self-improvement. When people work out, they are present, engaged and primed for progress. That mindset creates a powerful moment for brands to connect.

Unlike traditional outdoor advertising, AMPED places your message directly in the consumer’s eyeline during extended dwell times, averaging 70 minutes per visit. This is not passive exposure. It is sustained, high-attention visibility in a setting where audiences are motivated and receptive.

Every impression is verified using first-party swipe-card data, giving you 100% accountable reach. Campaigns are activated dynamically, ensuring precise delivery, measurable outcomes and real performance impact.

AMPED combines high-value environments with verified data to deliver advertising that performs as hard as your audience does.

Verified audiences. Not estimated reach.
High-attention environments, built for performance.
Real dwell time. Real impact.
Built for brands that demand performance.

Why brands choose AMPED

Unrivaled attention.
Proven performance.

What drives performance?

Compared to cinema, transit, malls and roadside formats, AMPED delivers some of the longest average dwell times in out-of-home. In our environments, audiences stay engaged for extended periods, averaging 70 minutes per visit and creating more opportunities to see & absorb your message.
More time in view leads to higher attention.
Higher attention drives stronger brand recall.
Stronger recall delivers measurable campaign performance.

This is not fleeting visibility. It is sustained attention that works harder for your brand.

The growth audience.

Who is AMPED reaching?

Sixty-five percent of AMPED’s audience is aged 16–34, young professionals in active, lifestyle-driven environments. This is one of the highest concentrations of growth audiences across out-of-home.

They are highly educated, digitally native and brand-aware, with habits and preferences that shape future markets.

As an incremental layer to broadcast and brand campaigns, AMPED gives you direct access to the audience brands are built on, at a stage when loyalties are forming and influence is strongest

This is not just reach. It is access to future growth.

Mindset drives performance.

Why does mindset matter?

Exercise is proven to elevate mood, confidence and receptivity, with a measurable uplift in positive mindset post-workout. In this state, consumers are more open, more focused and more engaged.

Advertising in this environment is not an interruption, it is aligned with the moment.

AMPED reaches audiences at a point of motivation and self-improvement, where brand messages land with greater impact. When attention and mindset combine, they drive stronger recall, deeper connection and better campaign performance.

This is advertising delivered in the right mindset, at the right moment.

Engineered to perform.

How does AMPED deliver measurable performance?

AMPED operates a fully owned, premium digital out-of-home network of over 800 HD six-sheet screens, reaching more than one million members and generating over eight million monthly visits.

Every campaign is delivered using 100% first-party swipe-card footfall data, ensuring accurate, observed audience measurement. Impressions are based on real presence, updated weekly and reconciled through our ad serving infrastructure.
This end-to-end control provides full accountability at every stage, from planning to reporting.
AMPED combines premium environments, verified data and digital precision in one ecosystem. DOOH engineered for measurable impact.

Programmatic, built in.

How can you activate AMPED programmatically?

AMPED’s inventory is fully programmatically enabled and accessible via all DSPs and DOOH SSPs. Agencies can transact through private marketplaces (PMP), programmatic guaranteed (PG) or the open exchange, offering complete flexibility in how campaigns are planned and bought.

Campaigns are delivered through our ad server, enabling dynamic placement and optimisation by day, hour, audience composition and location.
CPM optimisation aligns delivery with real-time footfall patterns, improving efficiency and reducing wasted impressions.
This is physical media, planned and optimised with digital precision.

Built for visibility.

Why does AMPED deliver consistent visibility?

AMPED screens are strategically positioned in direct eyeline, ensuring maximum exposure in high-attention environments. The network is 100% owned and end-to-end operated, supported by premium commercial hardware and continuous monitoring.

Creative is dynamic. Delivery is controlled. Visibility is consistent and measurable.
This is infrastructure built for brands that demand performance. Where every screen, every placement and every impression is optimised to be seen.

The numbers behind AMPED

Metrics that drive real performance.
Reach, frequency, location and campaign delivery are all tracked in real time, using verified first-party data and live network reporting.
Every campaign is measured against observed audience presence, giving you a clear, accurate view of how your media is performing at every stage.

This is data you can trust, built for decisions that deliver results.

Discover our reach

820

digital gym screens nationwide

8M+

monthly footfall

16-34

UK’s highest density of active Gen Z & Millennial audiences in outdoor environments

100%

impressions verified
by first‑party data

Case studies

See AMPED in action

Explore how brands use AMPED to turn gym attention into measurable outcomes across awareness, consideration and performance.

Ready to amplify
your next campaign?

Partner with the performance-driven gym DOOH network that gives you verified reach, a uniquely receptive audience and digital-grade accountability.

Book a call